Bad news for Once Upon A Time this week as strong competition from the AFC Championship sent ratings plummetting to a series low.
"In The Name Of The Brother' pulled in 7.7 million viewers, scoring a 2.4 in the 18-49 Demographic, a decline of almost 14%.
With strong football competition, ABC was no doubt expecting this and the show now goes into a 3 week break while big rating events such as the Super Bowl play out over the coming weeks.
It is likely that figures will increase considerably once the DVR final ratings are counted in 7 days.
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