Once Upon A Fan

Via TV By The Numbers

Once Upon a Time bounced back Sunday from it's series low two weeks ago.

The ABC drama drew 8.8 million viewers and a 3.0 in the adults 18-to-49 demographic, up three-tenths from its last new episode.

Up against big NFL competition from Sunday Night Football (Green Bay Packers-NY Giants) and a high-rated NFL primetime overrun on Fox, ABC was up over the year-ago Sunday by 11% in Adults 18-49. 

Despite being preempted the prior Sunday for the AMAs, ABC’s Once Upon A Time surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+11%). Shooting up from its lead-in 8pm (+88%) against sports-driven competition on Fox and NBC, ABC’s Once Upon A Time stood as the top-rated non-sports show in its hour in Adults 18-49, beating out Fox’s NFL-fueled animated comedies (The Simpsons/Bob’s Burgers) by 11% and CBS’ The Amazing Race XXI by 20%.

In addition, the ABC drama finished #1 straight out in its time period with key Women (W18-34/W18-49).

ABC’s Once Upon A Time also sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points (+41%) in the final L+7 Day ratings.