Once Upon A Fan

The initial overnight ratings are in for 'Selfless, Brave & True'. The episode scored a 2.1 in the 18-49 demographic with viewing figures of around 7.3 million.

UPDATE:  Final Live+SD ratings for "Selfless, Brave & True adjusted up to a 2.2 demo and 7.38 million viewers.

Note: These ratings are normally adjusted later in the day when all the ratings have been consolidated. This post will be updated with the final adjusted Live+SD ...

The initial overnight ratings are in for 'Welcome To Storybrooke'. The episode scored a 2.2 in the 18-49 demographic with viewing figures of around 7.22 million.

Note: These ratings are normally adjusted later in the day when all the ratings have been consolidated. This post will be updated with the final adjusted Live+SD rating tomorrow followed by the final Live+7 Day rating in about a weeks time.

Update: Sunday's final Live+SD rat...

The initial overnight ratings are in for 'The Miller's Daughter'. The episode saw a slight rise in viewers from last week, with 7.45 million tuning in live, earning it an initial demo of 2.2 in the 18-49 category.

This post will be updated with the final adjusted Live+SD rating tomorrow followed by the final Live+7 Day rating in about a weeks time.

UPDATE: "The Miller's Daughter" adjusted up by 1 point to a 2.3 demo and 7.64 Million viewers now that ...

The overnights are in and it's a bad week for Once Upon A Time as viewing figures take another tumble to a series low of 7.22 Million, giving it a demographic rating of 2.1 in the 18-49 category.

DVR figures usually place the show at around a 3.1, with final ratings normally around 9 Million.

Once's third season seems relatively secure at this point, however if the show is to continue beyond that, ABC will need to take a long hard look at what has gone wro...

Overnight ratings are in. "Manhattan" was viewed by 7.50 million viewers, earning a 2.3 in the 18-49 Demo.

The ratings are up 5% on the shows series low last week but falls short of the averages the show has been achieving this year. Hopefully the Live +7 Day Final Rating will bring significant increases.

The might of The Grammy Awards won the night, with OUAT suffering badly as a result with ratings slipping to an all-time series low.

7.02 millions viewers tuned in for 'Tiny", scoring a 2.2 in the 18-49 Demograghics.

The scheduling for OUAT has been extremely uneven this season. Let's hope that now the big sporting events and awards ceremonies are nearly done, the show will once again climb back to it's season average of 8-9 million in the overnights.

Bad news for Once Upon A Time this week as strong competition from the AFC Championship sent ratings plummetting to a series low.

"In The Name Of The Brother' pulled in 7.7 million viewers, scoring a 2.4 in the 18-49 Demographic, a decline of almost 14%.

With strong football competition, ABC was no doubt expecting this and the show now goes into a 3 week break while big rating events such as the Super Bowl play out over the coming weeks.

...

Ratings are now in for last night's episode of Once Upon A Time.

Despite strong opposition from the Golden Globe Awards, "The Outsider" pulled in a fairly respectable viewing figure of 8.15 million, scoring a 2.8 in the all important 18-49 Demographic.

Ratings remain consistent for the season with a third season looking extremely likely at this stage of the game. Hopes are high that ABC will announce an early renewal of the show at the forthcoming OUAT Pan...

Once Upon A Time returned from it's winter hiatus with steady ratings. Last night's episode, The Cricket Game, pulled in around 9.04 Million Viewers, averaging a 3.1 in the initial overnight 18-49 demographic.

The rating is fairly consistent with what OUAT was achieving prior to the winter break and will no doubt be lifted by the final 7 day ratings figures, which normally see viewership increase by 2-3 million.

Via Press Release:

...

Ratings for the winter finale of Once Upon A Time, "Queen of Hearts", remained consistently steady with 9.05 million viewers tuning into the action packed episode. 

The initial 18-49 demo score for the episode is a 3.1, safely maintaining it's core audience throughout the season and making prospects of a third season renewal highly likely.

Via ABC Press Release

At 8pm, the fall finale of ABC’s ONCE UPON A TIME surged ove...

Via TV By The Numbers

Once Upon a Time bounced back Sunday from it's series low two weeks ago.

The ABC drama drew 8.8 million viewers and a 3.0 in the adults 18-to-49 demographic, up three-tenths from its last new episode.

Up against big NFL competition from Sunday Night F...

Via TV By The Numbers

ABC claimed 4 of the Top 10 non-sports TV shows during November 2012 Sweeps Period in Adults 18-49 (the most for any network), including the Top 3 broadcast dram...

Last night's episode of OUAT dropped to a season two low of 8.69 million viewers and a 2.7 rating in the 18-49 demographic. However all shows dropped last night due to solid competition from major sporting events which always dominate ratings.

The DVR figures from last night will be published in about a week and OUAT normally rises by 2-3 million viewers.

According to TV Line, ABC’s Once Upon a Time was this Sunday’s lone gainer amongst scripted broadcast fare, inching up 3 percent week-to-week to deliver 10.1 million total viewers and a 3.5 demo rating — its best numbers since the Season 2 opener.

The success continues!

Great news Oncers. Initial overnight ratings confirm that “The Doctor” pulled in 9.66 million viewers and a 3.4 Demo, even against the World Series.

The show is unstoppable.

ABC Press Release

Leaping over its lead-in by 113% in Adults 18-49 and building from start to finish, ABC’s Once Upon a Time registered as Sunday’s #1 scripted broadcast series for the 5th week in a row. Once Upon a Time beat out ...

Good news for Once Upon A Time as the ratings for last nights episode increase by 10%. Initial overnights put figures at 9.7 million and a 3.3 Demo.

Cant wait to see what the final rating is in a weeks time once DVR figures are counted. 

ABC Press Release

Despite another Sunday of big sports competition from NBC’s Sunday Night Football contest (Pittsburgh Steelers-Cincinnati Bengals) and an NFL-fueled CBS from a monst...

Up against NBC's big Sunday Night Football contest (Green Bay Packers-Houston Texans) and an NFL-overrun boosted Fox with MLB Playoffs (National League Championship Game 1), ABC continued to grow its Sunday numbers year over year in Total Viewers and Adults 18-49, up for the 3rd straight week this season.

More than doubling its Adult 18-49 lead-in (+114%) and building from start to finish, ABC's Once Upon a Time stood as Sunday's #1 scripted show for the 3rd week in a row. ...

Ratings are now in for last night's episode. Lady of the Lake averaged a 3.0 rating in the 18-49 Demo with around 9.14 million viewers.

Despite ratings being down on last week, around 9 million was the season one average, so the show seems to be maintaining it's core audience and it still ABC's most watched Sunday night drama. 

The ratings are in for "We are Both". All dramas took a tumble this Sunday however OUAT still managed to come out on top.

Overnight ratings averaged 9.62 million, scoring a 3.3 in the initial 18-49 Demos. +7 Day figures still need to be taken before a final rating is released so chances are high that OUAT will be adjusted up again at the end of the week.

OUAT returned strongly last night as 11 million viewers tuned in to the premiere episode of season two, Broken. The smash hit ABC drama was down just 5% on the ratings that the pilot received this time last year and was well up on May's season one finale. 

'Broken' averaged a 3.8 demo in the all important 18-49 market and was the highest rated scripted show of the night across all networks. The success continues for Once Upon A Time.