Once Upon A Fan

Good news for Once Upon A Time as the ratings for last nights episode increase by 10%. Initial overnights put figures at 9.7 million and a 3.3 Demo.

Cant wait to see what the final rating is in a weeks time once DVR figures are counted. 

ABC Press Release

Despite another Sunday of big sports competition from NBC’s Sunday Night Football contest (Pittsburgh Steelers-Cincinnati Bengals) and an NFL-fueled CBS from a monster Jets-Patriots overrun into the first hour of prime, as well as Fox with MLB Playoffs (National League Championship Game 6), ABC built its numbers week to week in Total Viewers (+3%) and Adults 18-49 (+5%). ABC beat out Fox’s MLB post-season baseball coverage on the night in both viewers and young adults.

Catapulting over its lead-in by 154% in Adults 18-49 and building from start to finish, ABC’s Once Upon A Timeregistered as Sunday’s #1 scripted broadcast series for the 4th week running. From 8-9pm, Once Upon A Timeranked #1 in its hour with key Women (W18-34/W18-49/W25-54) and was the top-rated broadcast with Teens 12-17 (tying Sunday Night Football). Season to date based on L+7 ratings, Once Upon A Time spikes by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+35%) over its initially-reported Live + Same Day ratings.